New Data From Nationwide
Counter Demand Campaign


The largest counter-demand campaign in the United States wrapped up five weeks of buyer-focused operations nationwide in August. With demand deterrence powered by, NJSI 18 delivered rare new insight into the post-Backpage human trafficking economy with new data on buying and selling sex in America. New insights include:

  • Common behaviors of buyers seeking to transact

  • Use of mobile phones versus apps

  • Distribution of in market versus out of market buyers

  • Reverberations of deterrence on online communities where trafficking is known to occur